In the previous post, I have talked about two methods of entering foreign markets, namely direct market entry and indirect market entry. In this post, I will share the following more ways to enter a new international market: Licensing: International licensing agreements allow foreign, monopolistic or non-exclusive companies to manufacture the licensor’s product for a...
I am pleased to introduce you to the initial steps of choosing and entering a foreign market. This article has two parts; the first part talks about selecting a foreign market to target, and the second one focuses on the initial studies to decide the market entry. The markets are different, and the economic...
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