Frequently Asked Questions
What is Route2Market®?

Route2Market® or R2M as we like to often refer is a business accelerator for launching products in the Indian market. India is known as a lucrative but a complex market, To crack this puzzle and to overcome the challenges of infrastructure, time and resources we have launched multiple services and integrated them under the umbrella of Route2Market™. This integrated approach ensures that traditionally the things which took 6 months to 18 months in identification, acquisition and implementation can now be done in a couple of weeks time.

What all services Route2Market® provides

We offer the following services:-

  • Storage on fixed/ variable terms;
  • Warehousing and value-added services – sorting, pick ‘n pack, assembling, labeling as VAS as per client need;
  • Inventory management, order processing & documentation;
  • Transportation,
  • Reverse logistics
  • Distribution arrangements
  • Online e-commerce onboarding, selling & listing on the marketplace like Amazon, Flipkart, PayTm;
  • Business support services such as business registration and compliance, customs clearance, marketing and distribution network development also offered, shared office.
Why should we consider Route2Market® as India market entry platform?

Route2Market® provides:

  • Need to suit, tailored solutions and services necessary to launch the product;
  • Integrated solution;
  • Cost-effective, more than 50% reduced costs
  • Time efficient – saves 90% time for launching
  • Local people, international experience.
What type of products Route2Market® handles?

Any product other than a hazardous or banned item.

Does Route2Market® has a warehouse facility? Where is it located?

R2M has 450,000 sqft of space in their “Omkiran Logistics Park” in Delhi NCR at Ghaziabad, strategically located, on 6 lane National Highway – 9, Ghaziabad.

How secure are their warehouse space?

The 21+ acre logistics park is a gated complex with compound wall, monitored round the clock by guards and is under CCTV surveillance.

How big is Route2Market® warehouse space?

450,000sf of warehouse building developed as per international standard and is expanding to take care of future growth.

Is space available at any time?

Yes. R2M has a special arrangement by which they have access to suitable space.

Do Route2Market® clear goods from customs and transport to the destined warehouse?

Yes Route2Market® handles customs clearing through their agents and take delivery of products from customs yard and transport to our warehouse.

Any reporting system Route2Market® follow?

Yes, reports are provided periodically and can be customized.

Do Route2Market® collects return goods back from the market?

Yes, Route2Market® provides reverse logistics facility. It can also collect goods lying unsold in the market and bring back to our warehouse for sending them back to the owner.

Do Route2Market® provides distribution and transportation service?

Yes, Route2Market® is providing distribution and transportation services. The team at Route2Market® is of seasoned, experienced professionals who have decades of experience in the market and in the field of distribution. For food and beverages, Route2Market™ is supported by its own entity Anannda Foods and Beverages. For non-food products, we have our network which can be explored and leveraged for distribution. Be assured, there is always a solution with the team at Route2Market™.

Do Route2Market® provide marketing and promotion services?

No, Route2Market® is not in marketing and promotion activities. But it can connect you with its partners in multiple fields. It can also share recommendation and with knowledge of the markets, the insights offered by Route2Market™ are invaluable.

Do Route2Market® handle our sales?

No, Route2Market® is a logistics infrastructure with a heart and sense. Like other logistics company, it is not delivering products but is delivering a complete solution. We hand hold your entry in the market by providing the right storage space, which is flexible with your needs. We give you a distribution solution, we help you onboard e-commerce platforms. We provide a shared office so that you can start your activities from day one. All the business administration requirements are met. With Route2Market™ there is virtually no time lag between your taking a decision to launch in India and actually launching. Everything being scalable the costs are minimal and it grows with the business.

Will Route2Market® help us in listing our products on ecommerce platform?

Yes, Route2Market® helps you onboard e-commerce instantly. We have our own online portal on which the products can be listed, we have also enlisted ourselves with major market places like Amazon, Flipkart, PayTM. We have tie-ups with all e-commerce door delivery companies. We also have a dedicated entity which handles packages and parcel for online sales.

What is the concept of shared office?

To take care of the companies launching in India, Route2Market® offers the benefit of shared office. The shared office can take care of the office needs of the key persons of a company visiting India time to time for multiple reasons and will also provide an official address for obtaining business registrations/ communications. To set up an office in the early days is costly as the optimum size and location are yet to be identified, the shared office offers the flexibility of space and also keeps the costs low.

What advice would you give to a foreign company looking to set up in India?

Any foreign entity looking to set up in India must have a clear idea of the type of business activity they wish to conduct. Seeking professional guidance in acquiring the most updated economic data, industry incentives, and tax and compliance expectations will prevent potential investors from becoming overwhelmed when setting up in a diverse market like India.

Why do you think India is an important market for foreign companies?

India is the second-largest populated country in the world and is a consumer-oriented market. Therefore, it is indispensable for companies seriously looking at the Asian market.

Further, the government is committed to creating a business-friendly environment for foreign investors through tax and FDI reforms. Since 2017, India has announced 30 sector-based reforms in infrastructure, construction, and development. With more sectors becoming liberalized, India is growing into an attractive investment hub.

What are the significant challenges foreign companies face while setting up in India?

India’s ranking has significantly improved in the Ease of Doing Business list. However, before entering the Indian market, an enterprise requires professional advice to navigate many complex matters. Even though the process of registration has been simplified, foreign enterprises may find it challenging to understand the compliance requirements and regulatory formalities. Other challenges include finalizing the entity structure and its location, infrastructure and labor concerns, and understanding the tax structure.

What is the preferred entity structure for foreign companies setting up in India? And why?

The entity structure depends on the goals and activities proposed to be carried out in India by a foreign company. Companies should understand the limitations and advantages of each entity type before making an entry into India. For instance, if the foreign enterprise wants to conduct commercial activity in India, then it needs to explore a branch office or a private limited company. The foreign entity should consider the sector, their business type, controlling interest, and mode of business funding before finalising an entity structure.

How about to be an " incubatee company" of Route2market? What conditions and benefits are there compared to the normal?

Incubatee Company – we at R2M nurture a company within our ecosystem till the time it starts generating sufficient revenues of its own, to own office space and dedicated staff of its own

Ours is a complete solution so you can enjoy the shared facilities (which extend A LOT MORE than a shared office. E.g. we create your company, we import your product, we apply for registrations, do the compliance, identify & appoint distributors, handle the sales process, realize the sales and every other thing to create a market for you.

All this is done at a cost which is a lot economical and reasonable.

In case a company starts on its own. They will have to have a dedicate office space, country manager and his team, separate professional/ accounting/ legal office without having any revenue.

Top of all, they get experienced professional support. We are in business for more than 35 years and have a deep network.

What are the most prominent investment destinations in India? And why?

Each state in the country has a unique proposition to sell; however, at present, the governments of Gujarat, Maharashtra, Uttar Pradesh, Karnataka, Andhra Pradesh, Tamil Nadu, and Delhi are among the top preferences for investors. Each state provides unique opportunities for potential foreign entities looking to establish in India. Thus, foreign companies should decide on the location based on the industry of the foreign entity, the network of trade and supply, land and labour costs, logistics, and compliance requirements.

My Question is not listed here

Yes, that is very much possible. You are requested to please write to us at our email id: and we will be glad to answer you.


PRIVATE CLIENTSIn uncertain times, it's important to stay focused on the future

With many types of mortgages and interest rates on the market, it can be confusing to know which one is right for you, so we’ve outlined some of the basics below.
Interest Only