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Warehouses are CPUs of Consumerism

CPU or Central Processing Unit is the most vital component of any smart device, it is the mind and heart of a machine put on a silicon wafer. There was a time when CPUs were the most ubiquitous component of a computer system. Its presence was overwhelming and fatter the unit looked, better and faster...

Perks of Warehousing

Introduction: ‘Warehousing’ alludes to the act of storing goods that we want to sell or distribute later. While we can use small storerooms, garages or even our basement for small scale home-based businesses, the larger ones typically opt for rented buildings or spaces specially designed for storage. Warehousing and it’s related elements belong to a...

Relevance of marketing logistics in the Indian market place

Marketing logistics involve the transportation of goods in a planned manner which offers control over the distribution mechanism. It involves mainly planning, actual delivery, and marketing information flow. This is mainly a combination of marketing and operations. Every business requires both the functions to operate with a profit. Marketing creates a demand and logistics fills that...

Digitally Connected Markets

The booming E-commerce Industry: The Indian e-commerce industry has been on an upward growth trajectory and is expected to surpass the US to become the second-largest e-commerce market in the world by 2034. The E-commerce market is expected to reach US$ 200 billion by 2027 from US$ 38.5 billion in 2017, an increase of over...

Offset clause in Indian Defense purchases

The concept of offset, in context to the defence sector, aims to provide a certain percentage of value addition/ order value to the domestic industries. It can take various forms:- helping domestic industries with additional works contracts; transferring complicated technology to the domestic industry; Technology transfer & access to technology; Employment opportunities. Offsets can be...

Till today more than 60% of India’s 1.35 billion population lines in 700,000 odd villages of India. SVAMITVA scheme launched under the aegis of the Ministry of Panchayati Raj (MoPR) intending to provide an integrated property validation solution for rural India. SVAMITVA is an acronym for Survey of Villages and Mapping with Improvised Technology in Village Areas. This is a central government scheme in...

  World economic order and activities change drastically as most countries experience family isolation, social disorder and even national closure. Economic activities intend to provide essential life needs. The business sector operates in new normal conditions – the stagnation of all economic factors. It leads to partially disrupted global supply chains, and the global circulation...

  This article the third in series is the last one on “Methods of entering a foreign market”. In the previous two, I talked about: Direct & Indirect market Entry Licensing & Franchising This article talks about the following methods: Wholly Owned Subsidiary Mergers & Acquisitions Joint Venture Strategic Alliance Wholly owned subsidiaries (WOS): includes...

  In the previous post, I have talked about two methods of entering foreign markets, namely direct market entry and indirect market entry. In this post, I will share the following more ways to enter a new international market: Licensing: International licensing agreements allow foreign, monopolistic or non-exclusive companies to manufacture the licensor’s product for a...